In anticipation of the Target Kaleidoscopic Fashion Spectacular at The Standard, NY on Wednesday, August 18, we want to share the below teaser videos and fun facts to post on your site – both offer a behind-the-scenes look leading up to Wednesday’s larger-than-life Target Fashion Spectacular

 

·         The Target Kaleidoscopic Fashion Spectacular will bring 155 rooms on the southern façade of The Standard, New York alive on August 18, 2010.

·         Following nine days of dance rehearsals on a 20,000 square foot rehearsal stage, 66 dancers will perform dazzling choreography at the show.

·         156 LED lights and a warehouse-sized building’s worth of fiber optic cable will be used to create fast-paced lighting patterns.

·         The show will be set to one original musical score by Sam Spiegel, recorded with a 30 piece orchestra, 10-member chorus and traditional drummers at the legendary Capitol Studios, best known as the home of Frank Sinatra.

·         Spectators in New York who are close enough to see the southern façade of The Standard, New York but not hear the musical score will be able to dial 866-500-5046 to listen.

·         1,500 pairs of special Target-branded binoculars will be distributed to spectators.

·         Stylist Mel Ottenberg will use 60 racks of fall clothing from six Target collections including Mossimo® , Merona®, Converse® One Star®, Xhilaration®, Pure Energy and Liz Lange for Target® to create the looks.

 

We also include the evite below(click on it for a larger version) for your readers so they can join us at www.Target.com/Spectacular to view the live streaming video of the event.

 

We hope you’re able to cover the event and please let us know if you need additional information and/or hi-res images.

For more information please contact:

 

 

EMILY HOFSTETTER

 EHOFSTETTER@LSAGENCY.COM