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Date: 02/03/2011

Romance After "The Final Rose"

SKILLMAN, N.J. (February 4, 2011) – Wouldn’t it be wonderful if every day was Valentine’s Day? Sure, we might get sick of the flowers and chocolate (on the other hand, maybe not), but it would remind those of us in a relationship to keep that connection our top priority.

Instead, our intimate relationships can get sidelined by every other day’s responsibilities like work, family, money and our ever-growing “to-do” lists. Life can take its toll and over time “let’s go to bed, honey” lacks its playful innuendo–and literally means “we both could use some sleep.”

This year, K-Y^®Brand is helping couples everywhere extend the spirit of Valentine’s Day through the rest of the year with an exclusive, free ten-day program known as “The K-Y^® Brand Intimacy Experiment.” In partnership with the experts at Good In Bed (www.goodinbed.com), this one-of-a kind relationship boot camp, by renowned sexual health and relationship experts Dr. Hilda Hutcherson and Dr. Ian Kerner, will help couples explore their connection and ignite a new passion for one another, both inside and outside the bedroom.

The first to spearhead the challenge will be none other than Trista and Ryan Sutter from ABC’s “The Bachelorette.” Putting their seven years of marriage to the test, the Sutters have joined K-Y^® Brand as the first “scientists” of the Experiment. From roses and romance to toddlers and naptime, Trista and Ryan know what it takes to not only make a relationship last, but work, and are delighted to be a part of a program designed to make their connection and marriage that much stronger.

Beginning Saturday, February 5, the Sutters will take on the program with the ultimate goal of reinvigorating their romance after “the final rose.” For fans interested in tracking their results, the couple will be sharing their experience and updates throughout the Experiment on Facebook and Twitter.

K-Y^® Brand has also enlisted the help of five top bloggers to undergo the K-Y^® Brand Intimacy Experiment at the same time as Trista and Ryan and tell their readers—and the blogosphere—all about it.

The experts at Good In Bed comprise more than a dozen personalities, whose accomplishments have contributed to much of the current research on the ‘state of our unions’ and know better than anyone what we can do to improve them. Co-author of the K-Y^® Brand Intimacy Experiment, Dr. Hilda Hutcherson is the Director of the Center for Sexual Health and a Clinical Professor at Columbia University and a frequent contributor to media outlets including “The Rachael Ray Show,” “Dr. Oz” and Redbook magazine. Dr. Ian Kerner is The New York Times best-selling author of “She Comes First” among several other titles and is a frequent guest on NBC’s “TODAY Show”, CNN and FOX News.

Consumers can download the K-Y^® Brand Intimacy Experiment free of charge on Facebook beginning the day after Valentine’s Day, Tuesday, February 15. Once the flowers and chocolates are out of the picture, K-Y^® Brand hopes it will be the perfect time for couples to start the first day of their new—more intimate—lives together.

For more information about the K-Y^® Brand Intimacy Experiment, visit the COUPLES PLACE™ Presented by K-Y^® Brand on Facebook at www.facebook.com/kycouples. For more information on K-Y^® Brand visit www.k-y.com.

About K-Y^® Brand // www.k-y.com
More couples than ever are using K-Y^® Brand intimacy products for a fun way to enhance intimacy. The K-Y^® Brand line of intimacy products includes K-Y^® Brand YOURS+MINE^®COUPLES LUBRICANTS™, K-Y^® Brand INTENSE® arousal gel for her, K-Y^® Brand INTRIGUE™ premium personal lubricant, K-Y^® Brand TOUCH MASSAGE^® 2-IN-1 TINGLING™ body massage plus personal lubricant, K-Y^® Brand TOUCH MASSAGE^® 2-IN-1 WARMING™ body massage plus personal lubricant, K-Y^® Brand TOUCH MASSAGE^® body massage oils, K-Y^® Brand SENSUAL SILK™ personal lubricant, K-Y^® Brand SENSUAL MIST™ personal lubricant, K-Y^® Brand Liquid personal lubricant, K-Y^® Brand Warming Liquid personal lubricant, K-Y^® Brand Jelly personal lubricant, K-Y^® Brand Warming Jelly personal lubricant, K-Y^® Brand Sensitive Jelly personal lubricant, K-Y^® Brand Tingling Jelly personal lubricant, K-Y^® Brand LIQUIBEADS^™ vaginal moisturizer, K-Y^® Brand SILK-E^® vaginal moisturizer. All K-Y^® Brand personal lubricants are latex condom compatible.

About Good In Bed // www.GoodInBed.com

The K-Y^®Brand Intimacy Experiment was developed by the experts at Good in Bed. Whether you’re seeking to solve a problem, learn a new technique, or simply improve your skills, you’ll find the information and advice you need at Good in Bed.com to take your sex life to the next level. With the support of K-Y^® Brand, we’re revolutionizing the way the people learn about sex. We know that it isn’t easy to walk into a bookstore and buy a book about intimacy, much less read one on your lunch break. That’s why all of our Good in Bed Guides offer a “blush-free” digital experience, brought to you by credentialed experts who are passionate about their subjects and respected in their fields. When it comes to your love life, we know we can’t guarantee satisfaction—that part is up to you. But we can help. In addition to publishing our premium eBooks, Good in Bed offers a library of free content and, with the support of K-Y^® Brand, a respectful community in which individuals and experts can interact. You only have one love life, and at Good In Bed, we want to help you live it to the fullest.

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