LaForce + Stevens A New York - based marketing and public relations firm, L+S specializes in leading fashion and retail brands, and also implements strategic programs for top consumer brands across a range of industries. Founded in 1995 by James LaForce and Leslie Stevens, L+S is renowned for its creative, efficient solutions to today's communications challenges. This dynamic era demands a fresh approach to marketing and publicity. L+S is comprised of specialized groups in areas including Fashion and Luxury, Beauty and Personal Care, Architecture and Design, Travel and Hospitality and Media. Each group is self-contained, yet highly interactive. We have the resources of a large agency, but can focus on the smallest target audiences, whether local or global. We understand that the core of a business is its brand. Brand building differentiates a company from its competitors, increases sales and market share, and inspires customer loyalty. We live in an age of rapid technological and social change. Consumers are exposed to more brands than ever before, and it is increasingly difficult to break through the clutter. Savvy about "self-branding," men and women choose products and services to enhance their personal image and their daily lives. At L+S, we pride ourselves on versatility and vision. We don't have magic formulas. We simply have the best ingredients to serve you and your brand.

Leslie Stevens has worked in public relations for 15 years. She was previously president of Loving + Weintrabu and vice president of the Rowland Company, a division of Saatchi and Saatchi. A graduate of Princeton University, Stevens also managed press relations for Prescriptives and Aramis at the Estée Lauder Company.

James LaForce brings nearly 20 years of experience in marketing and public relations to the LaForce+Stevens client roster. In his wide-ranging career, LaForce held posts at several of the industry's top firms, working with leading consumer brands across a broad spectrum of categories and industries. An avid networker, he enjoys introducing clients to his friends in the media, entertainment industry, fashion and the arts. Out and about, identifying the latest trends allows him to merge a personal interest in design and architecture with his work for LaForce+Stevens. Some of his clients are occasionally taken aback by how focused he becomes on the daily doings of their business. But as a graduate of Columbia University who began his professional life as a journalist, LaForce knows it's an eye for details that creates news.

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